The book, the website, then the movie online immediately.
September 15, 2007
When the Canadian journalist Naomi Klein finished her new book Shock Doctrine: the Rise of Disaster Capitalism, she sent a copy to the film director Alphonso Cuaron, (who directed Children of Men.) In response, he worked with a team to create an amazing short film to promote the book.
Klein, who also wrote the very popular anti-globalization book No Logo didn’t stop there. She worked with the Manchester Guardian, the international daily and my favorite newspaper website, to develop a mini website to explore the book and its ideas.
This all brings to mind a conversation I had this summer with the design director of a major US publishing house who told me she’s convinced that every book needs a website. Well Klein, forever one step ahead of the rest of us, now has a film to promote her book which she is releasing this week in the US.